Social Listening
Listen to what people are saying about your brand!
Highlights
Provide integrated knowledge within an organization
Generate integrated knowledge from partial knowledge by department and user.
Provide various knowledge flow information within an organization to communicate between knowledge groups
Information about unspecific groups or certain subjects within networks can promote communication between users or groups.
Minimize work gaps through information analysis between a knowledge holder and a knowledge provider within an organization
Analyses of generating and providing knowledge of users/groups can contribute to the smooth coordination of work between users/groups.
Promote mutual information sharing to improve the overall business capability
Users can easily discover and access information related to work or organization to improve business capability.
saltlux technology
Social listening solution
Saltlux Technology’s Social Listening solution not only collects reviews, shares, and featured topics on social networks, but also performs in-depth analysis using a variety of analytical methods, which includes graph theory and social-relational analysis.
Social Listening has the potential to discover new knowledge values through the analysis and distribution of knowledge flows, or use them in running the company. Thereby building a knowledge network, providing the basis for integrating distributed knowledge in the organization, analyzing knowledge distribution channels, knowledge flows, and user types.
How it was formed
Problems
With the diversification and complication of communication channels and cooperative structures, it is difficult to analyze the influence and marketing targets on social media with experts and understand the organization's cooperative external and internal structures.
In addition, it is difficult to understand people's opinions and potential problems, which is composed of unstructured text, just by reading social posts and documents within and beyond an organization. Moreover, the expenses to analyze them are often very high.
Solutions
Social Listening solutions increase social marketing effectiveness and cost effectiveness, solve problems through expert recommendations, effectively manage knowledge through audience profiling, security system implementation, knowledge network analysis, language analysis, sentiment analysis, and related topic analysis from large-scale real-time text, understanding complaints, public perception of products, company policies, and allow for advance feedback.
structure
Knowledge networks are based on a social relationship network and a network of various subjects' information within an organization. Knowledge network analyses provide not only information about knowledge experts and knowledge brokers, but also the analysis results of user types, knowledge flow paths, and knowledge distribution channels. The data sources for knowledge analyses within an organization and analysis methods are as follows.
functions
Opinion Mining
Knowledge Flow Network Analysis
Analyses of knowledge holders and providers
Analyses of potential communities
Search for experts
Relationship analysis
Features
